Shopify Magic
Shopify Magic is Shopify's built-in AI capability for merchants that need to draft store content, edit product images, prepare customer-chat replies, and receive store-aware help with routine work. It reduces the need for an additional subscription and the need to transfer data for common Shopify tasks, but availability varies by feature and the merchant remains responsible for checking facts, tone, permissions, and results before publishing or changing the store.
Shopify Magic is Shopify's built-in AI capability for merchants that need to draft store content, edit product images, prepare customer-chat replies, and receive store-aware help with routine work. It reduces the need for an additional subscription and the need to transfer data for common Shopify tasks, but availability varies by feature and the merchant remains responsible for checking facts, tone, permissions, and results before publishing or changing the store.
Shopify Magic is Shopify's built-in AI capability for merchants that need to draft store content, edit product images, prepare customer-chat replies, and receive store-aware help with routine work.
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- Supported Platforms
- Shopify
Buying view: Shopify Magic is useful when a merchant wants common writing, image, campaign, chat, and store-assistance tasks inside Shopify rather than in a separate AI subscription. Availability varies by feature, and the merchant remains responsible for facts, brand fit, permissions, and every decision to publish or change the store.
Capabilities
Shopify Magic is a set of AI features embedded in Shopify tasks such as product copy, email, image editing, theme work, Inbox replies, and Sidekick-assisted store operations. Its biggest advantage is native store context and placement: merchants invoke AI where the work already lives, and proposed content or changes stay available for review before they are saved or published.
What problem it addresses
Merchants need common writing, image, campaign, chat, and admin assistance inside Shopify without moving routine work into a separate AI workspace.
How people use it
Generates and rewrites product descriptions, headings, email content, and other commerce copy from merchant instructions. Edits product-image backgrounds and scenes inside Shopify’s media workflow. Sidekick answers store questions, explains Shopify settings, analyzes context, and proposes actions for merchant approval.
In Shopify’s product editor, the merchant supplies product facts and a tone for a generated description. The text is placed in the description field, where the merchant can edit and format it before saving. The merchant remains responsible for checking that the claims describe the actual product.
For an already published product, saving the description makes the change visible in the store immediately. There is no additional mandatory publishing gate in this route, so the accuracy check belongs before Save rather than after an assumed draft-only save.
The merchant opens an image in Shopify’s file editor and chooses the needed edit, such as changing the background or generating a new scene from a prompt. After inspecting the result and correcting the selection when needed, the merchant either saves the current file or saves the result as a new image.
Save and Save as new affect different files; unsaved changes can be lost. Background subject detection may need manual correction, and image extension is a desktop-only option in the documented interface. The workflow does not assume every edit replaces every storefront image.
The merchant asks Sidekick a question with relevant store context. An informational task can return an explanation, analysis or export. For a supported store change, Sidekick prepares a proposed action for review; the merchant checks it and confirms the relevant update before it is applied.
Eligible stores may also enter a conversation from an early-access Pulse recommendation. Pulse requires the documented account and data settings and is not available to every store. A recommendation or pending proposal is not an executed change, and task-specific save or update controls still apply.
Commercial plans
View official pricing detailsShopify Magic is provided within eligible Shopify surfaces, not sold as a standalone subscription. The prices below are Shopify commerce-platform plans, not separate Magic fees or promises of identical AI usage across plans. Platform subscriptions, payments, apps and any separately charged usage must be budgeted on their own terms.
Shopify plans that include Magic
| Product or sales surface | Scope | Public price and status |
|---|---|---|
| Basic | For solo entrepreneurs using Shopify's commerce platform and built-in AI assistant. Included plan entitlements
| $29/month billed yearly |
| Grow | For small teams that need staff accounts and better shipping rates. Included plan entitlements
| $79/month billed yearly |
| Advanced | For international operations needing regional controls and carrier rates. Included plan entitlements
| $299/month billed yearly |
| Plus | For complex businesses that need checkout, B2B and enterprise service controls. Included plan entitlements
| From $2,300/month |
Comparable tools: price and workflow
| Tool | Workflow difference | Official public price reference |
|---|---|---|
| Jasper AI | Jasper AI: Enterprise marketing AI workspace for governed, on-brand content and reusable agents. Shopify Magic: Shopify-native generative AI and Sidekick assistance included with merchant plans. | $69/month per seat, or $59/month per seat billed annually |
| Copy.ai | Copy.ai: GTM AI platform for reusable sales, marketing, and customer workflows. Shopify Magic: Shopify-native generative AI and Sidekick assistance included with merchant plans. | $29/month, or $24/month billed annually; 5 seats |
| Adobe Firefly | Adobe Firefly: A generative AI creative suite deeply integrated with Creative Cloud and focused on commercial safety. Shopify Magic: Shopify-native generative AI and Sidekick assistance included with merchant plans. | $0 |
| Amazon Add Products | Amazon Add Products: Seller Central workflow for matching existing products or creating new Amazon listings with optional AI drafting. Shopify Magic: Shopify-native generative AI and Sidekick assistance included with merchant plans. | $0.99 per item sold, plus selling fees |
| Amazon A+ Content | Amazon A+ Content: Seller Central content tool for adding branded rich modules to Amazon product detail pages. Shopify Magic: Shopify-native generative AI and Sidekick assistance included with merchant plans. | Free for eligible sellers |
Frequently asked questions
How does Shopify Magic fit into an ecommerce workflow?
A merchant invokes Magic inside the relevant Shopify task: drafting product or campaign text, editing a product-image background, preparing a chat reply, or asking Sidekick about store data and settings. The result stays a draft or proposed action until the merchant reviews and approves it.
How is Shopify Magic priced?
The public pricing information shown here indicates that eligible Shopify plans include the relevant features, although feature availability varies.
What is the main Shopify Magic boundary to check?
Availability varies by feature, and the merchant remains responsible for facts, brand fit, permissions, and every decision to publish or change the store.
Native connections
Generate reply drafts in Shopify Inbox for staff to review, edit and send; these suggestions do not power the Inbox agent’s automatic replies. This feature requires the store and admin interface to use English, Inbox to be installed with at least one conversation, and no more than 200,000 products.
Shopify Inbox connectionSources
- Shopify Magic official product page
- G2 product-scoped review collection
- Shopify Magic help
- Shopify Sidekick
- Shopify Inbox connection
- Official workflow guide 1: Generate, check and save product copy
- Official workflow guide 2: Edit product media and choose how to save it
- Official workflow guide 3: Ask Sidekick for help and review proposed changes
- Official workflow guide 4: Ask Sidekick for help and review proposed changes
User reviews
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